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For UK financial advisers use only. This information has not been approved for use with customers. If you are a customer, please go to aviva.co.uk

Five reasons why advisers should use Social Media

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Why do you need to use social media to build your business? The answer’s simple.  Your clients are there, using it, engaging with it and getting their information from it.

Plus there are other reasons to use it:

  1. It drives traffic to your website

    How you use social media impacts on how high up the ranking your website appears on Google. If you’re absent from social media, your website may be much harder to find.

  2. It helps to personalise and nurture your customer relationships.

    People like to interact, engage and buy from real people - not corporations.

    The more positive, trusted and individual your relationship with your market, the better you’ll do. Listen to what your customers are saying and create a personal connection with them by being quick to ‘like’, share and comment on their positive news stories.

  3. It helps you to understand your market better.

    Your market is constantly changing. You need to understand how and what’s happening in your customer’s market so that you can anticipate their future needs.  

    Use social media to join in the conversation, positioning yourself as an expert who understands their challenges, readily offering free, non-sales focused advice where appropriate (just be sure to listen for a while before doing any of the talking).

  4. It helps to build your brand image.

    Modern, relevant, credible, expert, trusted.  This is undoubtedly how you want to be thought of.

    Use social media as a way to promote your business as a trusted source of valuable information and advice.

  5.  It is great for networking.

    Engage with their content and it will enable you to connect with influential people within the industry.

    Doing this is free, takes little time, and has none of the costs associated with traditional business networking.  And in today’s mobile age it can be done from anywhere.  So you can ‘like’, ‘share’ and ‘re-tweet’ on the go, making those small but vital interactions with your customers and prospects at a time that’s convenient to you.

Social media strategy and implementation: your step-by-step guide

Why do you need to use social media to build your business? The answer’s simple.  Your clients are there, using it, engaging with it and getting their information from it. 


(Note: all boxes are clickable - to continue)




Social Media Marketing Measure, feedback and learn from your results Implement social media monitoring Negative comments management Integrate social media into your marketing communications Write and sign internal policies and terms of use Delegate/allocate resources Agree the editorial calendar Review your costs Include a plan to grow your audience Find people of influence Mobile social media Re-purpose to extend reach Set up a content production line Promote sharing of content Develop your content strategy Visual content Content creation Develop a likeable personality Engage with your audience Use a stong call-to-action Encourage loyalty and advocacy Use engagement tools Convert to make a sale Engage their interest Podcasts SlideShare Q&A sites YouTube demo Blogging Attract their attention Twitter Google+ Pintrest Facebook YouTube LinkedIn Instagram Develop your media plan of formats and channels Social media presence on your home page Start considering your strategy Ensure a cross-functional approach Who does your audience trust with this message? Define the key message to each audience Research and listen Define your target audience ('buying persona') Segment your audience Decide how you will evaluate success Carry out a baseline audit Define your goals/objectives/KPIs Agree your budget Get Director to buy in to social media